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Horego, a food search application that is enlivening the FnB industry

Diposting pada 14 Juni 2024 oleh admin / Dilihat: 0 kali

Jakarta, – Horego is a food discovery application that is here to heat up the increasingly lively development of the F&B industry and pamper culinary lovers with an integrated application.

“We hope that Horego can be a solution for Indonesians in finding a place to eat that suits their personal preferences, from where they want to eat to what they want to order,” said Kevin OsmondCo-Founder and CEO of Horego.

Designed especially for foodies, Horego introduces an exciting and interactive way to explore the newest dining spots. This application makes it easy to find the best places to eat according to location and is equipped with various superior features.

One of Horego’s superior features is searching for food or places to eat. With this feature, Horego users can search for food or places to eat based on location from the city level to the sub-district level – and also based on the type of food, place rating, price and facilities provided by the places to eat.

There are also features List of places which allows users to create lists of favorite places to eat and share them with the community. This provides an opportunity to curate and create inspiration for other users.

The most interesting thing is the features Overview. Users can view reviews in the form of writing, photos and videos, as well as giving likes to reviews they consider useful. Horego understands that every review is an important part of the culinary experience, so the app encourages users to share high-quality reviews that benefit the community.

“The review with the most likes will appear at the top, allowing Horego users to get complete and reliable recommendations effectively and efficiently,” said Kevin. Users can also collect Points every time they leave a Review to get exciting prizes.

Creative Industry Players Join to Become Horegeng

Horego’s press conference which took place at SOLO Ristorante introduced Yuda Bustara (Chef), Tantri Namirah (content creator and owner of House of Kyny and Tantri Namirah Official), David Soon (Founder of AXIOO Photography and SweetEscape). Primo Rizky & Gupta Sitorus (creativepreneur and owner of various businesses in the creative sector including F&B) as well as Tria Nurragustina (senior food journalist) also joined as Horegeng. These six public figures tell their respective versions of Placelist.

In one of his Placelists, Chef Yuda, whose reality show will soon be broadcast on the world’s leading OTT, authorizes “Chef Yuda’s Favorite Place to Eat After Midnight”, as his favorite destination after cooking shooting activities. Meanwhile Tantri made a list of places “Favorite Weekend Destinations in Jakarta” which is a promise when traveling to eat with my husband.

David Soong as Horegeng, creates a list of places “Morning Brunch Here” as his favorite breakfast place in Jakarta. Meanwhile, Gupta and Primo as food curators created a Placelist “Best in Blok M”. Tria makes a List of Places “Sabang-Merauke in Bintaro” which was taken from a local restaurant in the area where he lived.

Blok M Culinary Tourism

Establishing its application as the owner of the latest reviews, Horego held a “Blok M Food Tour”, inviting media and food bloggers to explore hidden gems, while leaving reviews on Horego. This tour visits RM Lokiin, Little Salt Bread, Uma Oma, Kari Umbi, and Fudgybro.

The tour participants were told the history of the Blok M area, including Melawai Plaza which was built in 1983, Disco Skate Lipstick in the Aldiron Plaza area – now Blok M Square – which became a place for ‘ajojing’ while roller skating.

“Blok M Food Tour uncovers the golden era of Blok M as a destination for South Jakarta residents in the 1980s, long before it developed into Little Tokyo. “This explains the existence of retro buildings that now contain hype eateries,” said Gupta. One of the destinations, Kari Umbi, built its first location at Melawai Plaza. Gupta and Primo are also the owners of Mie Celor 6D, who together with other creative actors, have revived this old mall through a contemporary restaurant.

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Horego, a food search application that is enlivening the FnB industry

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Horego, a food search application that is enlivening the FnB industry

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