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NielsenIQ (NIQ) Collaborates With SPAR International to Offer Space Services Worldwide

Diposting pada 26 Juni 2024 oleh admin / Dilihat: 0 kali

NIQ Spaceman services extended to all SPAR partners worldwide

Chicago–(ANTARA/Business Wire)– NielsenIQ (NIQ), a global leader in consumer intelligence, is proud to announce its strategic collaboration with SPAR International BV, facilitating the integration of NIQ Spaceman services. NIQ will offer its space management services to SPAR organizations worldwide, with the aim of improving the market position of all partner retail organizations.

SPAR is the world’s leading group of independently owned and operated retailers and wholesalers, working in partnership under the SPAR Brand. The group comprises over 13,984 stores in over 48 countries. SPAR International BV is responsible for the development of the worldwide SPAR network and the enhancement of the competitiveness, productivity and profitability of its retail and wholesale partners.

The NIQ Spaceman suite unlocks an automated planogram process that integrates with a variety of modules to support client needs, analyzing performance and opportunities across planograms to help make the best merchandising decisions. Integrating planogram data with replenishment and other business systems simplifies daily operations and increases efficiency.

“This collaboration is an exciting opportunity for us to support all SPAR organizations across the country in optimizing their storage space and driving growth across multiple markets. Leveraging our experience working with select partners in the past, we have been successful in driving growth through effective space management strategies.” Simon Trott, Analytics Lead, NIQ

With buyers’ choices and preferences constantly changing, technology plays a vital role in planogram creation. NIQ Spaceman is widely used in 79 countries, at more than 2000 FMCG and non-FMCG manufacturers and retailers worldwide. Using this software has helped NIQ clients increase their sales by 10-35%, optimize their product selection, and reduce inventory by 10-30%.

“We are pleased to collaborate with NIQ to provide our global country organizations with access to this solution. NIQ Spaceman’s innovative software empowers our partners to harness the power of data-driven insights and make informed decisions about space allocation, layout and product placement. This collaboration underscores our commitment to our partners in providing cutting-edge solutions that drive their success.” Tom Rose, Chief Operating Officer, SPAR International

For more information about NIQ Spaceman Services, click here.

About NIQ:

NielsenIQ (NIQ) is the world’s leading consumer intelligence company, providing the most comprehensive understanding of consumer buying behavior and uncovering new pathways to growth. NIQ merged with GfK in 2023, bringing together two industry leaders with unmatched global reach. NIQ currently operates in more than 95 countries covering 97% of GDP. With holistic retail reading and the most comprehensive consumer insights—delivered with advanced analytics via a sophisticated platform—NIQ delivers Full View™.


Source: NielsenIQ

Reporter: PR Wire
Editor: PR Wire
Copyright © ANTARA 2024

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NielsenIQ (NIQ) Collaborates With SPAR International to Offer Space Services Worldwide

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NielsenIQ (NIQ) Collaborates With SPAR International to Offer Space Services Worldwide

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