This is the Inspirational Story of Aaliyah Massaid, Luxcrime and Careso Together

Jakarta, Beritabisnis.co.id – Online shopping has now become an inseparable part of people’s lives. Everyone has a unique story in utilizing the advantages of online shopping through e-commerce to fulfill their needs. This high public interest also opens up opportunities for business actors to develop their business. The presence of e-commerce platforms makes a significant contribution to the economic and social aspects of people’s lives, as well as being a solution to the needs of buyers and sellers.

As an online shopping destination for the public, Shopee has presented innovations and programs that are beneficial to the entire ecosystem. Various campaigns and curation of the best products tailored to user preferences on the page shopee mallto features shopee direct and shopee video which provides opportunities for closer interaction between sellers and buyers, is a real form of Shopee’s efforts to grow to meet people’s needs and improve the user’s shopping experience.

Putri Lukman, Business Director (Fashion & FMCG) Shopee Indonesia said, “Shopee continues to be committed to being part of the many inspiring stories of users in optimizing the various technological innovations and series of programs that we present. In line with Shopee’s consistent mission to support the development of people’s lives through technology, we have dedicated various innovations to adapt to the way and behavior of people who shop, which have transformed. Starting from shopee mall features to a series of interactive features, shopee live and shopee video. This initiative has been present to color people’s shopping preferences from time to time by providing a pleasant, comfortable and trustworthy experience. “At the same time, it has a significant positive impact on the growth of MSME businesses and local brands by increasing the number of opportunities for local products to expand their reach.”

Through an event entitled ‘Storytelling with Shopee: Building Dreams, Realizing Success’Shopee invites Aaliyah Massaid as well as two local brands Luxcrime and Careso to listen to stories about the benefits and opportunities felt from various Shopee feature innovation and technology programs. The speakers shared stories about Shopee’s role in building dreams in their lives and realizing the expected success, as well as exploring the benefits they gained from the Shopee features and programs they used.

Strengthening interactions through Shopee Live, Careso succeeded in increasing sales

Joseph Sebastian as Careso Founder & CEO recounting the beginning of his journey with Shopee, “You could say that the first sale of Careso products to consumers was through Shopee. Even on our first day upload Our products are on Shopee, someone immediately buys them. Even though there aren’t any yet marketing that we do and it’s still a regular shop, it hasn’t even become Star Seller. Seeing this, we focused on selling Careso and participated in various campaigns on Shopee, until we finally became Shopee Mall sellers in the same year. Together with the 100% Authentic guarantee that Shopee Mall has, our exposure is also increasingly extraordinary because people feel safe and confident in the products from our official store. This all led Careso to get it a 10-fold increase in sales during Shopee’s twin number campaign compared to normal days. “With the many benefits provided, especially for local brands like Careso, I am very satisfied with Shopee as an e-commerce platform that supports the work of the nation’s children.”

Previous brand perfume Local, which started as a home business in 2019, experienced big challenges when launching its product. How come? It’s ready to launch the product later offline retail is known for its stores spread throughout Indonesia, but then the pandemic occurred and Joseph was forced to change Careso’s marketing and sales strategy by joining Shopee at the beginning of 2020. Starting from launching 6 products body fragrance on Shopee, until now Careso already has a line body lotionEDP perfume, bath soapand the new Careso Baby product line which is safe for baby’s skin.

Not only following various campaigns presented by Shopee, Careso also sees opportunities and experiences significant benefits from the Shopee Live and Shopee Video features. Having fragrance products that cannot display color or texture like other beauty products, these two interactive Shopee features make it easy for Careso to help consumers make purchasing decisions.

Each Careso product has its own design, color and painting each created to spark the consumer’s imagination and memory. In this unique way, Careso can describe the fragrance of the 16 types of fragrances it has and provide recommendations directly from the preferences that consumers convey in the comments column via Shopee Live. Through Shopee Videos, Careso also often provides tips and information for consumers so that it is easier to choose the appropriate product, such as tips for choosing between body mist and EDP Careso according to needs.

“We saw a drastic increase in Careso sales after using Shopee’s two interactive features. Shopee Live’s contribution is very large to Careso’s overall revenue, where 40% of total revenue for the first semester of 2024 will come from sales on Shopee Live. The Shopee platform is very complete for local brands like us to grow and develop, and in my opinion the features it has are superior to other platforms. “I am sure that if Shopee is used well, it can be a stepping stone for the success of more local brands and MSMEs out there,” Joseph.

Luxcrime maximizes Shopee Video, presenting the attraction of shopping through creative content

Carrying the dream of becoming the local beauty brand of choice, Luxcrime consistently innovates to create various product lines that are able to protect the beauty of Indonesian people’s skin. Founded in 2015, Luxcrime’s journey at that time was not easy because many people still looked down on local beauty products.

Since joining Shopee, Luxcrime has succeeded in transforming its business by reaching more consumers. In the last four years, they have experienced significant growth with transactions continuing to increase, thanks to Shopee’s contribution as Luxcrime’s largest source of income among other platforms. What’s more, at various moments Shopee’s shopping campaigns are capable increase transactions up to 12 times compared to normal days.

During its nine years of existence, Luxcrime has continued to focus on creating many breakthroughs through various quality beauty product lines. This struggle made the superior product Blur & Cover Two Way Cake the main choice to protect and attract the faces of many Indonesian women. This positive trend has led to Luxcrime’s performance increasing and succeeding in moving up a class by joining the Shopee Mall feature in recent years, by providing a more premium shopping experience and guaranteeing increasingly high quality products.

Not easily complacent, Luxcrime always reads trends direct shopping which is increasingly exciting the public by starting to utilize the interactive features of Shopee Live and Shopee Video since 2022. Through Shopee Video, they regularly share inspiration through themed content beauty tips for various needs to look attractive, beauty hacks for various types of skin characteristics of Indonesian people. For them, the presence of interactive features has complemented journey consumer shopping experience and being able to build closer relationships with customers.

Melisa Andriani, General Manager of Luxcrimesaid “Since actively utilizing the Shopee Live feature, it has produced results around 30 percent of Luxcrime sales on Shopee come from users who enjoy interactive content on Shopee Live. This brilliant sales show is inseparable from our increasingly interactive creation of various types of sessions live streaming and creative video content, which successfully attracts more new consumers to fall in love with Luxcrime products. Through the interactive features of shopee live and shopee video, we have succeeded in opening more jobs, introducing more natural raw materials from various regions in Indonesia, and increasing the exposure of local beauty products. In the future, we will continue to actively create new product innovations to continue to be a solution for the people of Indonesia.”

Aaliyah Massaid’s story about dividing time and meeting needs with Shopee

The positive impact of the presence of a series of campaigns and interactive features from Shopee has also been felt by users. In the midst of his busy life as content creator, singer, and student, Aaliyah Massaid always relies on Shopee as a solution to answer her various needs, one of which is through the Shopee Mall feature. She has a love of shopping and collects various things. fashion items To support her appearance at every opportunity, this woman who is familiarly called Aaliyah feels that the presence of the Shopee Mall feature really enriches her shopping experience to make it more premium. Through this feature, Aaliyah is able to find various favorite brands with the availability of a complete variety of product choices, plus special offers and promos, and of course guaranteed 100% original.

Looking at the development of people’s current shopping trends, according to him, the shopping experience is no longer just a functional activity, but an experience full of interaction. Responding to this need, Aaliyah feels that the presence of interactive features such as Shopee Live and Shopee Video has become a breath of fresh air for fans of the live shopping trend. He feels more involved in every moment of his shopping. Starting from being able to interact in real-time with sellers so that you have the opportunity to hear detailed product explanations directly, see product impressions directly through sessions try products on Shopee Live or product reviews on Shopee Video, and of course you can find out about items at any time through live Q&A sessions. It’s not uncommon for Aaliyah to do exciting activities while shopping with her loved ones to always spend productive time in valuable moments.

“Lately, I have been spending regularly quality time For rolling And Check shopping list in the orange basket, starting from monthly shopping with your partner, beauty and fashion products with your family, to sports hobby equipment with friends. The presence of the Shopee Mall feature makes it easier for me to divide my time in my busy schedule so that I can regularly ‘wash my eyes’ shopping at my favorite brands comfortably and safely without having to leave the house. Likewise, the Shopee Live and Shopee Video features are able to connect me more closely with my favorite brands through interactive shopping experiences. Not infrequently, I spend my free time watching interactive content to look for inspiration before shopping. Hopefully Shopee can continue to be ‘convenient place’ which is irreplaceable in meeting daily needs,” he explained. Aaliyah Massaid, Content Creator.

“Shopee is proud to be able to see firsthand the impact we have on all our users. It turns out that what Shopee has presented and prepared through campaigns, features and programs has brought significant benefits, and Shopee’s mission can be realized in real terms. “This is an encouragement for us to continue to innovate consistently to answer all user needs, as well as opening up more opportunities for MSMEs and local brands to continue to develop to achieve success,” concluded Daughter.

Immediately enjoy the maximum shopping experience with a range of products from trusted brands via mall s hopee. Also experience interactive shopping from live streaming as well as creative content with features shopee direct and shopee video. Download the Shopee application for free via the App Store or Google Play.